ABOUT US
We love doing what we have for long learned to do! We are highly experienced in launching exclusive top quality and innovative selling propositions, upgrading the specific category in the market and gaining significant market share for our brands. We are a team that combines strong experience in distribution network establishment and the most effective and solid marketing practices
Managing Partner, GhBS
Chemical Engineer by education, George (72) has worked for 17 years at Unilever and 23 years at McCain Foods, in a career spanning five decades.
UNILEVER
Assistant Manager, R&D Detergents
Industrial Engineer
Sales Manager B2B detergents
Sales Director, Ice-Cream and Frozen Foods
McCAIN FOODS
In 1992, George was charged with planning and executing the entry of McCain Foods into the Greek food market. Working from his home kitchen, and without an office or corporate support, George managed to grow McCain into the undisputed market leader in both the Food Service and Retail markets in Greece, with a further expansion into the Balkans coming under his oversight in 2006.
1992 – 1994: Business Provider
1994 – 2006: Country Manager, Greece
2006 – 2010: MD Greece & Balkans
2010 – 2015: MD South Eastern Europe
PRESENT POSITIONS
2016 – Present: Advisor to the board and board member of KRIVEK SA
2017 – Present: Managing Partner, GhBS
Maria Ghonos
Managing Partner, GhBS
A solid and hands-on marketer with 20 years of broad and diverse experience in Multinational companies like McCain, Diageo and British American Tobacco. 360 approach from Strategy development to perfect execution througout the value chain will help your premium brands penetrate the Greek market successfully.
McCain Foods USA – Chicago, IL & Athens, Greece
Market & Competition Analysis, Media Planning,
Campaign Development, Customer Handling,
Pricing, Trade Shows, New Product Development
Field Sales & Key Account Administrator
Customer Service and Logistics Administrator
Field Sales Representative
Diageo Hellas – Athens, Greece
Brand Manager Smirnoff & Innovation Portfolio,
previous Baileys & Liqueurs
Development and execution of Category Strategy
and Marketing Plans for the brands of my responsibility
Development and implementation of Launch Plans,
ATL, BTL & Digital Growth Drivers
Responsible & Accountable for brand / portfolio growth
through delivering volume, financial and market share
objectives in each market
British American Tobacco – Athens, Greece
Head of Brands – Greece, Malta, Cyprus, Israel
Member of the Management team
Responsibility of two sub-functions (Brand & SP&I),
managing a team of 8 and handling a 10m€ investment
Drive Cluster Portfolio Strategy and Marketing Plans
to deliver business targets
Deliver 5Y plans & Growth plans for all 4 market including consumer
space analysis and research, competition, pricing, route-to-consumer
model, 360 consumer activation (ATL, BTL, Digital, Entertainment)
2018 – present: Managing Partner, GhBS
Avgerinos Skinis
Sales Manager, GhBS
Avgerinos has an extensive experience in the Foodservice business, working as Key Account Manager in leading companies such as Ifantis, McCain and Salomon Foodworld. He has a deep understanding of both Wholesalers / Distributors as well as end-users / HORECA owners and chefs.
SALES MANAGER MARKET DEV. EPIRUS-W.STEREA & FCM- ICM LOCAL KEY ACCOUNTS
KEY ACCOUNT MANAGER ICM (National Accounts)
Assistant for Key Account FCM & ICM
Coca-Cola Hellenic
KEY ACCOUNT MANAGER FCM (National Accounts)
McCain Hellas
KEY ACCOUNT MANAGER (FOOD SERVICE)
Domain Glinavos S.A.
Sales Manager South Greece Wholesale & Fragmented Market
Ifantis S.A.
Sales Attika Region New Product Categories
K22 Global Traders
Greece Sales Wholesale & Ho.Re.Ca. New Brands
“THES GALA” DAIRY COMPANY
FRANCHISE & KEY ACCOUNT MANAGER (SM National Accounts)
GHBS
Sales Manager, Salomon Foodworld